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PPC | Pay Per Click Management

Pay Per Click Management consists of keyword selection, online ad writing, establishing target audiences, creating logical ad groups, building internal landing page content, directing visitors via call-to- action statements, along with conversions measurement with detailed analysis and reporting.

Pay Per Click Campaign Management

Segmentation & Personalization

Keyword selection
Online ad writing
Establishing target audiences, including Geo-targeting by location
Creating logical ad groups
Building internal landing page content
Directing visitors via call-to-action statements
Conversions measurement with detailed analysis and reporting

Pay Per Click Internet Marketing Programs

Pay Per Click [PPC] marketing helps many companies more effectively broaden their exposure to those using the Internet. Three of the largest PPC providers are Google, Yahoo! and MSN. They offer PPC programs that use keywords and key phrases to target a specific market segment.

Prime Visibility delivers web-focused ad copywriting and submits customized titles and descriptions for a specific keyword or key phrase to create a high Click-Through-Rate [CTR] by those reading the ad.

Google AdWords, Yahoo!, MSN and other Pay Per Click providers such as Ask or Business.com display the PPC ads above the natural search engine rankings in a Sponsored Section; or mixed within the top natural rankings. Sometimes, the PPC ad content is in a separate box - normally to the right of its regular Natural Search Engine Results for a predetermined cost per click [CPC].

The success of an ad within the PPC advertising campaign is determined foremost by relevancy. If the ad describes what your audience is looking for, then they are more likely to click on your ad and turn into a potential customer. Although Google, Yahoo! and MSN use slightly different bidding models to attain your position, it is your ad's and keywords' relevancy, along with an optimized landing page that will ultimately determine its success.

PPC Ad Copy and Configuration

With PPC ads, there are strict character limitations to follow so the text needs to be as powerful as possible.

When we write Pay Per Click [PPC] ads, we combine our clients' targeted keywords with compelling, superlative-free, direct response copy. The call-to-action is always to get the person to click through to the site.
The landing page must back up whatever the ad is offering and entice the reader to make a purchase, sign up for a subscription or contact the client.
PPC ads can focus on offers, geographic locations, a particular demographic, brands or anything else that is unique to what you offer and what your customers are searching for.
Different ads should be written for different keyword phrases. For instance, if you are bidding on five different brand names, you should have five different versions of your ad, each one focusing on a different brand.
Satisfy the searcher and you'll be rewarded with higher conversion rates.

Pay Per Click Ad Research

Prime Visibility analyzes Pay Per Click [PPC] ad copy of our clients' competitors and makes sure that our PPC ad copy stands out from the others. If your ad stands out - you're likely to get people to click on your ad. Additionally, we also focus on pre-qualifying the customers. We ensure that your ads are appealing and enticing but also are highly targeted in order to work as filters that "filter out" people that might not qualify for the product/service you're offering. Again, we accomplish this with high relevancy and the use of negative keyword phrases in PPC ad copy.

PPC Landing Page Relevancy

PPC landing pages are extremely important for Pay Per Click campaigns. PPC landing pages allow us to direct the user to a certain conversion action without distracting him/her with any other site elements. Prime Visibility has years of experience building landing pages and has experienced tremendous success with landing page optimization for our clients.

Other Pay Per Click [PPC] Providers

We also recommend that clients consider utilizing other Pay Per Click providers' programs with Business.com, Ask and AdBrite. These PPC advertising campaign sources provide lower cost per click options and the ads are served to variety of Search Engines/Sites.

PPC Conversion Rate Marketing

The foundation of all PPC Conversion Rate Marketing [CRM] is based upon having awareness about how people make purchases [and other take action] decisions. It is important to align the sales and other processes with the reasons. Most marketing people have heard the statement - "You can't manage anything you can't measure, and if you don't know what to measure, you don't understand what it is you're trying to achieve."

Visitor and prospect conversion starts with understanding how and why people make decisions and take action. Once visitors become aware of a problem, need, or opportunity, they begin considering possible solutions to meet the need. When they land on your website, you must provide them with a solution that meets their criteria for selection.

As you can see, Web Conversion Tracking is a very significant part of PPC analytical tracking. We help companies realize that to maximize results it is essential to incorporate expert persuasion techniques into website design, email marketing and other Internet marketing activities.

Learn More About Our Pay Per Click Services

Contact YaraTECH today to learn more about Prime Visibility's Paid Per Click services, to obtain answers to any questions you may have or to request your FREE Internet Marketing Information Kit. Prime Visibility is a full- service Internet marketing firm offering a broad array of services.